The reason why Louis Vuitton beach bags are regarded as the eternal investment product is not just because of their brand awareness, but are rooted in the superposition of multiple values ​​of brand history, craftsmanship, scarcity strategies and cross-age aesthetics.The following is a deep analysis of its investment logic from the perspective of luxury goods economics and cultural symbols:

— 1. Brand equity premium: the “non-expendable” value of luxury goods Founded in 1854, Louis Vuitton started out as a travel hard box, with the duality of the “practical luxury” engraved in its genes.Although the beach bag is a seasonal item, it transforms functionality into identity symbols through the brand iconic elements (Monogram canvas, Damier checkerboard). Monogram canvas patented technology …